With lots of mobile users hardly functioning without peeking at their phones every few minutes, companies have realized that certain of the most effective strategies to reach an engaged consumer would be on their cellular device, whether that be through a push notification or an SMS text message.
Offering a personalized material that offers something of value to consumers is a potent advertising tool — that the ultimate communicating cannon.
Companies are still discovering and learning new ways to use SMS mass texting along with push alarms as consumer engagement compels. Each technology possesses its own strengths and it’s necessary to comprehend what those are when designing a mobile marketing strategy.
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All those applications which you’ve downloaded on your smartphone? It is extremely likely this you of the apps delivered a message — not an SMS — that popped through to your phone sooner or later.
With the advent and continuing evolution of applications, push notifications were created to alarm users of updates about the app, fresh messages, account problems, and, of course, enjoys.
Push notifications work by sending a message into the inbox or showing the home screen of a consumer’s smartphonesimilar to a pop up ad within a browser. The message could comprise an offer, a greeting card, a telling, or an account note — all made to focus the consumer’s attention into the app they downloaded.
While push alarms are relatively new in the grand strategy of cellphone, SMS, alternatively, is just a well-established technology.
However, businesses have only begun using it to communicate to their customers within the last five years. Texts by a company can also offer promotions, reminders, funny messages, notifications and updates.
Advantages of push notifications
Let’s focus on some of the advantages of push notifications — a strategy related to smartphone app technology.
Many consider push alarms to be described as a less intrusive marketing tactic than texting, since messages could be delivered without interrupting the user in their present activity, and never incur an extra cost.
Companies do not need opt-in consent to send a push notification, as the user has essentially opted in by downloading the app.
Unlike SMS, push is not governed by the Federal Communications Commission, Federal Trade Commission and also the telecommunications firms, therefore that there are far fewer limitations.
At length, push isn’t restricted when it comes to character formatting or length, where as SMS is restricted at 160 characters, including spaces.
SMS messaging strengths
While push notifications possess certain advantages, they are simply relevant for smartphone consumers, whereas SMS is your 2nd most frequent task on all cellphones, supporting talking, with 90 percent of texting being read over three minutes of delivery.
Many push notifications proceed unread or users only opt to show off them from a particular program.
Together with SMS texting, marketers aren’t restricted to communication only with users who’ve downloaded their own app, and users can’t turn them off unless they opt out of the list.
Organizations can run an assortment of campaigns offering promotions to encourage new users to combine their own SMS marketing lists.
From a small regional boutique to some Fortune 500 company, anyone can send an SMS message without having an app. For companies without an app, SMS can be a means to execute you, or even many, campaigns at the same time, without moving through the trouble and expense of building a standalone program.
SMS campaigns may incorporate text links which drive users into some page to the mobile Web through their apparatus, whilst push notifications merely drive individuals to a isolated program. This creates SMS a superior station to promote interpersonal material, landing pages or microsites created for distinct programs outside app content.
Since an individual does not need a program to have a text, then SMS blasts blow push alarms out of their water when it has to do with complete reach.
Difference is at the viewer
Ultimately, the 2 messaging platforms serve various viewers.
If a company is trying to improve targeted communication about their product to existing clients within their app, push alarms is totally the thing to do.
But for wider, more horizontal communications, SMS will consistently come out on the top.
Knowing the differentiation how these messaging platforms work will make all the difference in terms of making smart decisions regarding whether or not to dive into program technology, and also mobile advertising and marketing and advertising strategy in general.